PURCHASING AND BORROWING E-BOOKS: EVIDENCE FOR ‘CANNIBALIZATION’? In developing e-lending models, the fear by rights holders of ‘cannibalization’ of sales by lending has been a factor of importance. The fear is based on a series of assumptions including at least these three: profit margins on a sold title are higher than on a title lent out persons borrowing a title will not buy the same title despite protection measures (‘digital rights management’, DRM), titles lent out might be stripped of that protect

Source: WareKennis