IPAF’s survey also reveals that the proportion of consumers using streaming services grew from 26 per cent last year to 32 per cent this year.Of those, 33 per cent were taking advantage of some form of free trial and 66 per cent planned to pay for the service after their trial expired.That has helped drive down the proportion of consumers aged 18 to 24 engaged in piracy, from 54 per cent last year to 46 per cent this year.For consumers aged 25 to 34 the rate has fallen from 48 per cent to 40 per cent. Piracy rates for consumers aged 35 to 49 remain steady.Overall, piracy rates across all age groups have fallen from 29 per cent to 25 per cent.About a third of those pirating less frequently said it was due to the emergence of legal alternatives. About 16 per cent said it was because they feared getting caught or downloading a computer virus.Ms Flekser warned that the biggest challenge continued to be a lack of education and unwillingness by some consumers to perceive online piracy as theft.However, she said recent changes to the legal and regulatory environment around online piracy were starting to have an impact on consumer perceptions.Ms Flekser was referring to the court bid by the film studio behind Dallas Buyers Club to force iiNet to reveal the identities of alleged infringers and new federal laws allowing copyright holders to apply for court orders to block websites promoting copyright infringement.

Source: Netflix no panacea to piracy: IPAF | The Australian