How Consumers’ Content Preference Affects Cannibalization: An Empirical Analysis on E-book Market
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| AIS Electronic Library (AISeL) – ICIS 2014 Proceedings: How Consumers’ Content Preference Affects Cannibalization: An Empirical Analysis on E-book Market |  |
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How Consumers’ Content Preference Affects Cannibalization: An Empirical Analysis on E-book Market |
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