2024-07-24 17:55:13
Blockbuster trying to evade Warner Bros’ 28-day “buyers only” window middlemen/movies/Scrapbook

Today’s digital, global, on-demand media landscape has had only minimal effects on Hollywood’s “windowing” addiction—pushing out films in stages to theaters, then pay-TV, then satellite, then physical rental. Studios are continuing to push their “buyers only” window during which a film could be purchased at stores like Wal-Mart, but would not yet be available for rental.Blockbuster won’t go along with the request to delay new release rentals for 28 days after they first go on sale. In retaliation, Warner Bros. has refused to sell films directly to the chain, forcing Blockbuster to source those movies elsewhere. It’s the same tactic used by the studios on RedBox, which doesn’t get DVDs for rental until they have been on the retail market for four weeks.“The question is: how do we make ownership more valuable and attractive?” Warner Bros. Home Entertainment President Kevin Tsujihara told the Financial Times. “We have started the process of creating a window in bricks-and-mortar DVD and Blu-ray rental.”Blockbuster can work around the studios’ wishes because DVDs and Blu-ray discs are physical objects and thus subject to the “first sale doctrine” in the US; after purchase, the seller can’t continue to exert control over the objects. That’s not true of online streaming and downloads, giving the studios much greater power to control the windows of services like Netflix.

via Blockbuster trying to evade Warner Bros’ 28-day “buyers only” window.

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Monica — November 2, 2011 @ 2:58 pm

Instead of trying to find new ways of making ownership more valuable (i.e. providing additional features, exclusive content, or giving added rights to watch the content on other devices) and improving the appeal of their product to customers, Warner Brothers is trying to corner them into purchasing these movies by giving them no other (legal) viewing alternative for 28 days; I’d say that’s not a smart business decision. On the other hand, I applaud Blockbuster’s determination to stand by their word and fulfill their promise to customers. Blockbuster has made huge strides forward since being purchased by DISH. As a DISH employee, I’ve seen improvements in both companies and hope they will continue that progress. I even tried out the Blockbuster Movie Pass recently and liked it so much, I decided to keep it. Way to stand up for your customers, Blockbuster.

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