The publisher says it tried everything it could to stamp out these unauthorized copies, but it was unable to stop the flood — and it’s a good thing it couldn’t, since the book rocketed to the No. 1 slot. It has since fallen to No. 2. Although it remains to be seen how many books get sold when the official version is available, there’s no question that the publisher and the author have effectively gotten millions of dollars worth of free marketing for their title. The publisher admits it has spent virtually nothing on marketing so far, but has already boosted the size of the print run.

via The Future of Media: It’s Not Piracy, It’s Marketing — Tech News and Analysis.