The explosive growth of ereading is creating the biggest change to the publishing industry since Gutenberg. Bricks-and-mortar sales are declining as digital distribution and self-publishing rise. The rapid proliferation and adoption of ereading devices by tens of millions of US consumers are accelerating these trends.
As ebooks reshape the industry, publishers, booksellers, and device manufacturers need to understand trends and changes in consumption patterns quicker than ever before. Our latest survey uncovers consumer behaviors and attitudes towards ebooks that can help industry players face challenges and exploit opportunities in the brave new world of publishing.
Elastic Path's consumer research report on ebooks reveals:
Why and how consumers read digital content
How much they spend on ebooks versus print books
How they discover books and where they buy
And more….
via Brave New Publishing World: Assessing the Impact of Ebooks on Consumers | Elastic Path Software.
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