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“Ambiguity surrounds the real impact of digital book piracy, notes Brian O’Leary in an interview with O’Reilly Radar, but all would be better served if more data was shared and less effort was exerted on futile DRM. ‘The publishing industry should be working as hard as we can to develop new and innovative business models that meet the needs of readers. And what those look like could be community-driven. I think of Baen Books, for example, which doesn’t put any DRM restrictions on its content but is one of the least pirated book publishers. As to sales, Paulo Coelho is a good example. He mines the piracy data to see if there’s a burgeoning interest for his books in a particular country or market. If so, he either works to get his book out in print or translate it in that market.'”