GigaOM

So while Zuckerberg was announcing Facebook’s ambitious plans, Dixon and some like-minded programmers were cooking up their own launch: an open-source standard for recommendations called Open Like. The idea behind the project, which is still in its embryonic stages, is that websites and services would be able to federate recommendations or “likes” by adopting a uniform standard for the data. In the same way that OAuth (which Facebook is now supporting) is an open standard for sharing user information, and OpenID is an open standard for logging into websites and services, Open Like would allow anyone who adopts the standard to make use of recommendation data.

“I feel like everyone is falling asleep while Facebook and Twitter are taking over,” Dixon said in a phone interview. “I love Facebook and Twitter — I think I’m even an investor in Twitter through some venture funds I’m a shareholder in — but I just think it’s a bad thing for the web. What if HTTP or SMTP were owned by one company?” What Facebook is trying to do with its open graph protocol might be good for Facebook, the Hunch co-founder says, but that doesn’t mean it’s good for anyone else. “They’re acting in their economic interests — there’s nothing evil about it,” he says. “But people who think that it’s some kind of move towards being open are just naive.”