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Pay-What-You-Want Birthday Sale Results gaming/market data

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Since the birthday sale started, about 57 thousand people bought World of Goo off our website.  The average price paid for the game was $2.03 a significant percent of which went to PayPal for transaction fees.  Normally, they keep about 5% of the revenue, but because PayPal fees are structured in a way that they take a larger percentage for smaller transactions, we ended up paying over 13% in transaction fees.  For all purchases of around 30 cents and under, we actually saw no money, PayPal took it all, but they probably ended up losing money on most of those transactions ($0.01) as well, they’re not the bad guy.

Here’s a histogram for the amount people chose to pay for the game (click for full size image):


One interesting thing about the amount people were willing to pay is that it went up as the days went by before leveling off.  Here’s what it looked like:


Effect on Other Channels

This one was a big shocker. Steam sales rose 40% relative to the previous week. Our Steam sales tend to fluctuate and it’s not unheard of for there to be a 25% difference from one week to the next (up or down) but the 40% increase came after a week that saw a 25% increase.  It has been several months since we’ve seen this number of sales in a single week on Steam.

The effect wasn’t as dramatic on WiiWare. This week saw a 9% increase in sales over the previous week.  Last week saw a 5% fall, and the week before it saw a 2% rise in sales.  9% seems like it’s large enough to have not been entirely caused by normal fluctuations.

Kevin — April 26, 2011 @ 6:26 am

Any chance of seeing the summary results.
I have a dissertation student who is writing their thesis on this subject.

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