iCommons.org

The most frightening nightmare (or the most efficient marketing dream) of every Brazilian film producer has become a reality – and, what’s more, with a Brazilian movie that had not been released to movie theatres yet. ‘Piracy’ has been the most spoken word on the streets and in all media since late July, when Tropa de Elite (‘Elite Squad’), a national production scheduled to be released in November, started being copied and sold by street vendors, and became a social phenomenon in Brazil: 1,5 million people watched the film before it hit the screens, only in the city of Sao Paulo.