Mashable!

or so they say. According to the Wall Street Journal, Nielsen has partnered with Digimarc to create something called the Digital Media Manager; a service offering media companies the ability to track copyrighted video content online.

How does Nielsen plan to tackle the tough task of tracking copyrighted video? Well, they’ve got the expertize on analyzing data, and they’ve already digitized about 95% of US TV programming for the purpose of their ratings service, which definitely helps. Still, many have tried – Audible Magic, for example – and haven’t exactly succeeded, mostly thanks to the fact that today you can effortlessly encrypt data which makes it impossible to analyze. We’ll have to wait and see what Nielsen and Digimarc have in stock. One thing is certain: this move will not make them the most popular company around.

WSJ claims that Nielsen has approached Google and News Corp with their service, which is nearly finished and might be officially announced as early as today.