2024-05-24 08:11:13
U.S. Web Spending to Surpass Radio in ’07 market data/music/news

Media Buyer Planner

This year, internet ad spending in the U.S. will outpace radio, according to a new report from eMarketer. Online spending has already overtaken radio in the U.K., writes Media Life.

The eMarketer forecast predicts that online ad spending will hit $21.7 billion for 2007 – $1.3 billion more than radio. Internet spending trailed radio by more than $3 billion last year. The report also predicts that web spending will double between now and 2011, where as radio spending will grow by just $2.2 billion.

eMarketer’s prediction suggests that the internet will surpass radio a year before a similar prediction from ZenithOptimedia, which said back in April that the change would take place in 2008.

Sorry, the comment form is closed at this time.