Adobe Systems, one of the world’s largest and most diversified software giants, is cranking up harsher measures to stamp out rampant software piracy in China as it endeavors a 50% year-on-year revenue growth in the Mainland.
A recent global software piracy study by the Business Software Alliance revealed that China’s piracy rate had retreated by 10% within three years from 92% in 2003 to 82% last year. The legitimate software market in China has been expanding, increasing to nearly US$1.2 billion in 2006, a rise of 88% from 2005.
However, losses incurred from software piracy remains as one of the highest in the world, at US$5.43 billion.
In addition, the software vendor is also dishing out incentives such as a 60% discount on its Chinese CS3 for Chinese users in a bid to strengthen its foothold in one of the largest consumer bases in the world.
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