2024-05-24 06:54:35
Adobe slashes prices, piracy for profit growth in China market data

China knowledge

Adobe Systems, one of the world’s largest and most diversified software giants, is cranking up harsher measures to stamp out rampant software piracy in China as it endeavors a 50% year-on-year revenue growth in the Mainland.

A recent global software piracy study by the Business Software Alliance revealed that China’s piracy rate had retreated by 10% within three years from 92% in 2003 to 82% last year. The legitimate software market in China has been expanding, increasing to nearly US$1.2 billion in 2006, a rise of 88% from 2005.

However, losses incurred from software piracy remains as one of the highest in the world, at US$5.43 billion.

In addition, the software vendor is also dishing out incentives such as a 60% discount on its Chinese CS3 for Chinese users in a bid to strengthen its foothold in one of the largest consumer bases in the world.

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