2022-08-17 05:30:26
The secret of a big movie – get people talking before it opens economics/movies

LSE

Platforming is for low budget films, foreign films, idiosyncratic films. Blitzing is for expensive films; those that might turn into ‘blockbusters’ – but also those that might be too expensive to expose to audience opinion, too expensive to ‘discover’ that demand is low.

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