Serial internet investor and musician Peter Gabriel today took the wraps off We7, a free at the point of use music download service where tracks are paid for by 10-second adverts spliced to their beginning.
The tracks will be MP3-encoded, and unencumbered by DRM, the firm said. A representative told The Register that the files will be encoded at 192Kbps.
Advertisers will pay We7 between £0.30 and £0.60 per download, and by listening to an ad-supported song a few times the consumer wins rights to access a version without a commercial. The firm is quoted in today’s Times saying “three, four or five” listens will be needed.
The ads will be demographically-targeted on age, location and gender, but the option will be there for fans to pay for tunes sans-sponsorship from the get-go if they want; the rep said that 320Kbps was under review for these customers. The We7 site also has a limited Last.fm-style social recommendation facility.
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