At least this is what proprietary software people prefer…
Microsoft executive: Pirating software? Choose Microsoft!
At the Morgan Stanley Technology conference last week in San Francisco, Microsoft business group president Jeff Raikes commented on the benefits of software counterfeiting. “If they’re going to pirate somebody, we want it to be us rather than somebody else,” he said. “We understand that in the long run the fundamental asset is the installed base of people who are using our products. What you hope to do over time is convert them to licensing the software.”
even better, there is no reason to convert home users to licencing as long as they are requesting their employees to use the same software
check the article from Slive Joshua and Dan Bernardt: Pirated for Profit
bodo — March 31, 2007 @ 2:18 amVery good article, indeed, thank you Viktor for pointing it out. There are several other articles in my reading list that draw the same conclusion.
I need to add though that as soon as the technology lock-in has happened and there is a cheap and easy way for the software company to reduce piracy, he has an economic incentive to do so.
As we see with Vista: according to the latest news it will phone home regularly to check if the copy in use is valid. The cost of enforcement is very low, the cost of switch for the user is very high. time to milk that market as well.
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