As Mr. Gupta explains, “Bollywood is not just India, it is not just for local consumption, but Bollywood is also very voraciously consumed overseas. In addition, there is the ripple effect as Indian culture is quite akin to Middle Eastern and Eastern European culture making Indian cinema stars, Indian movies and Indian songs super hits throughout these regions.”
However, as the film industry has grown to new levels, so has the problem of video and movie piracy. In fact, in India it is estimated that movie piracy basically nullifies theatre revenue after only 3 months, nearly half that of a typical U.S. theatrical window. This of course significantly cuts into the film industry’s bottom line. As a result the Indian government has made dealing with piracy a priority.
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