The BBC is in advanced negotiations with Google to make programming available via a branded channel on the search giant’s video-sharing site, MediaGuardian.co.uk can reveal.
It is understood that BBC executives are keen that the deal, which involves BBC Worldwide and the BBC, is eventually expanded to include putting content on Google-owned YouTube.
BBC Worldwide is understood to be looking at commercial options for the agreement, such as a share on contextual advertising that will run alongside BBC content.
Several large broadcasters in the US have similar arrangements with
Google-owned YouTube including CBS, which claimed 200,000 extra viewers
for The Late Show with David Letterman after clips from the show were
posted on the video-sharing website.
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