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Chinese Internet search engine Baidu.com and Big 4 Organized Music member EMI say they’re going to run an advertising-supported online music streaming service in China.

“The agreement will see Chinese repertoire from EMI’s Typhoon Music being made available for streaming, at no charge, to all users of Baidu,” says ChinaTechNews.

Baidu will feature an ‘EMI Music Zone’ in its music search channel, “which will legally stream all of EMI Music’s Chinese repertoire, including recordings from artists such as Jolin Tsai, Stephanie Sun, David Tao, Sandy Lam and Richie Ren,” says the story, adding:

“While consumers listen to the music for free they will be exposed to Internet advertising, and EMI and Baidu will share the revenue generated by the advertising, a lackluster approach to monetizing and promoting digital music in China.”