2024-05-20 12:06:19
Neo-payola economics/middlemen/music

FCC proposal could end payola probe

WASHINGTON — FCC commissioners are mulling a staff proposal that could resolve the agency’s investigation into payola allegations between the record labels and major radio broadcasters, according to industry and government sources. While details of the Enforcement Bureau’s proposal were sketchy, sources said that radio station groups would be required to set aside a certain amount of airtime for music produced independently. The radio groups also would agree to a code of conduct and an education program, the sources said. As part of the deal, the radio broadcasters would not admit to any wrongdoing.

The interesting thing is that when payola first emerged it was used by independents to promote a genre not carried by the majors then: rock’n’roll. Payola was a tool to crack the majors’ grip on the distribution channels. I wonder if p2p and CC distribution is the new way to crack the majors’ (who how own all the then independents) grip on the marketing and distribution channels.

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