Studios OK technology for movie downloads – Yahoo! News

Hollywood studios have approved a new technology and licensing arrangement that should remove a major obstacle consumers now face with burning movies they buy digitally over the Internet onto a DVD that will play everywhere.

The lock, known as “content scrambling system,” or CSS, is backed by
the studios, TV networks and other content creators and comes standard
on prerecorded DVDs today. All DVD players come equipped with a key
that fits the lock and allows for playback.

With Qflix — and its studio-backed copy-protection system — consumers should have more options. But they’ll need new blank DVDs and compatible DVD burners to use it.

The system can also be used in retail kiosks, which could hold hundreds of thousands of older films and TV shows for which studios don’t see a huge market. Customers could pick a film, TV episode or an entire season’s worth of shows and have them transferred to DVD on the spot.

Isn’t this the same CSS system that was broken by DVD Jon?
I don’t quite get it. The studios are happy to announce to support a DRM known to be failed and agree to use it widely? Isn’t this a hidden admission of defeat? Or this is a last attempt to milk a dying format, the DVD?