2024-06-18 19:02:29
CBS says YouTube is helping ratings google/market data/tv

Lost Remote TV Blog:

It’s been a month since CBS began its partnership with YouTube, and the network has uploaded 300 videos. Since that time, the clips have racked up a total of 29.2 million views for an average of 857,000 views a day. Many of the clips are from CBS’ Late Show with David Letterman and The Late Late Show, and the network says ratings have risen 5 and 7 percent respectively since the YouTube deal began. “Although the success of these shows on YouTube is not the sole cause of the rise in television ratings, both companies believe that YouTube has brought a significant new audience of viewers to each broadcast,” reads the press release, which follows below along with a list of the top 15 clips so far…

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