2024-06-17 01:57:59
Understanding iPod Owners’ Music-Buying Habits market data

Mark Mulligan – Straightening the Record:

MP3 player owners of all types (iPods included) don’t regularly buy much digital music.

iPod owners are actually more likely to buy digital music than other MP3 player owners

Free online music consumption significantly outweighs paid, significantly more so for owners of non-iPod MP3 players

Device owners are much more likely to buy CD albums online than digital albums

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