Online advertising revenues reached a new record of $4.2 billion for the third quarter of 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers said Tuesday.
The latest figure marks a 33 percent increase over online advertising sales of $3.1 billion during the same period a year earlier, and a 2 percent jump over the previous quarter.
The increase comes, in part, thanks to the astonishing growth numbers turned in by Google. Online advertising revenues almost exclusively drive the search giant’s financial results, and the Mountain View, California company reported sales jumped 70 percent to $2.69 billion for the quarter ending
September 30, 2006, compared with the same period a year earlier. “Online marketers have far more confidence in online advertising and they’re starting to experience the effectiveness themselves,” said Sheryl Draizen, senior vice president and general manager of the IAB.
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