2024-07-24 18:44:11
Reinventing Television tv

Wired 13.09: Reinventing Television:

Ben, I read something in which you talked about how network television and cable were going to become one and the same.

Karlin: Only in the sense of perception. From a creative standpoint, there used to be this idea that network was the holy grail and that cable was where people went who couldn’t work on network. That’s the old model. And now that there’s just as many quality shows coming out of cable – on FX there’s good shows, Comedy Central has good shows, HBO … I think the audience is going to cease noticing, “Oh, that’s got the NBC logo on it.”

Stewart: It’s the idea that the content is no longer valued by where it stands, in what neighborhood it lives. What matters is what you put out there, not its location. I think that’s what people have come to learn from the Internet – it doesn’t matter where it comes from. If it’s good, it’s good. Just because our channel is after HGTV and right before Spanish people playing soccer doesn’t make it any less valuable than something that exists in the single digits on your television set.

Karlin: The bottom line is network television is going to have to figure out a way to produce its shows less expensively in order to survive and compete. And cable shows are going to have to figure out a way to pay people a little more, probably, as they start getting the same kind of revenue out of their shows that the networks get.

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