Rolling Stone : Wal-Mart Wants $10 CDs:

Getting Wal-Mart excited about carrying a record is at the top of every label’s to-do list, but it’s harder than it sounds. There is an immense cultural chasm between slick industry executives and Severson’s team of three music buyers at Wal-Mart headquarters in Bentonville, Arkansas. Only one of the three had ever worked in music retailing — until that person moved to a new division in August and was replaced by someone who previously bought Wal-Mart’s salty snacks.