via paidContent.org:

“We understand now that piracy is a business model,” said Sweeney. “It exists to serve a need in the market for consumers who want TV content on demand. Pirates compete the same way we do – through quality, price and availability. We don’t like the model but we realize it’s competitive enough to make it a major competitor going forward.” That’s an incentive for Disney to make its content available easily and legally,

Disney Co-Chair Anne Sweeney