The time European consumers spend online has, for the first time, overtaken the hours they devote to newspapers and magazines, a study revealed.
But the growth of new media is expanding total media consumption rather than simply cannibalising print and television. Print consumption has re-mained static at three hours a week in the past two years, as time spent online has doubled from two to four hours. Viewers are also spending more time watching television, up from 10 hours to 12 a week.
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