2024-06-18 18:05:58
Price elasticity of online movie demand Uncategorized

The iPod Observer reports a Research on Only 14% Would Pay $15 For an iTunes Movie:

A new two-part report from The Diffusion Group (TDG) shows that 23% of broadband-connected consumers would pay US$10 per download for movies from the iTunes Music Store, while just 14% would be interested in paying $15 each.

compare this to Netflix’s 8 to 10 movies / $20 per month and the $15 /retail DVD and you will see why the majority of users won’t buy on this price. And talking about prices, in China, where there is no real government pressure on pirates, the prices are even lower,

Competition is good on monopoly prices….

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