MarketWatch reports:

Google Inc. later this month will begin distributing free, commercially-supported video clips from Viacom Inc.’s MTV Networks to about 200 Web sites catering to young adults and teen-agers, in effect syndicating the programming to the Internet.

As we knw there are three different ways to charge for a content: sell it by the piece (view), sell it for a flat rate (subscripition based) and package it with advertising. As for now video content was not really available for advertising, at least the majors were reluctant to engage in such a business model. Now it seems the time has come. Will it be strong enough to catch on with other cultural goods like  movies or music as well?