Ever wondered what is the point in piracy (besides providing free access to things that are too expensive/late/unavailable on the market?) They teach corporations the new rules. Reuters reports: “Hollywood studio Warner Bros. is taking on the pirates in China’s film market, using lightning-fast home video release and low prices to beat DVD counterfeiters at their own game.

Warner’s China film-making joint venture released its first picture, a low-budget film called “Crazy Stone”, in cinemas on June 30, then followed with a DVD version selling for as little as 10 yuan ($1.25) just 12 days later.”

This is what it means not to be in a monopol position and exposed to competition. But at least it has turned out, that $1.25 is still a price worth going after. Talking about a nearly pure information good this should be natural, shouldn’t it.